KFC were launching their new consumer promotion: “Cash in With The Colonel” with the aim to build excitement and awareness. Working with Special PR, we revamped Sylvia Park KFC into a cashed-up experiential hot spot. We fabricated multi-dimensional large format art pieces - flying cash, buckets of cash, tables covered in money, as well as decking out the colonel himself with gold accessories. This created an impressive and immersive experience where influencers were hosted for the evening, driving talk-ability about the new promo and resulting in incredible social reach.