KFC debuted its KFC Fish and Chips, featuring battered fish and chips enhanced with their iconic 11 secret herbs and spices. The activation was a pop-up event capturing the authentic Kiwi Fish and Chip shop vibe with subtle nods to KFC.

Our team was responsible for building and curating the event space, which included the construction of a bespoke caravan and the creation of the lawn setting including seating spaces and interactive games, creating a relaxed and engaging environment for visitors.

As the event production partner alongside SpecialPR, we helped bring the world’s first KFC Fish and Chips pop-up to life. The two-day event attracted large crowds eager to try the Secret Recipe Fish & Chips, coated in KFC’s famous 11 herbs and spices. The event raised an impressive $40,000 for Surf Life Saving New Zealand.

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